What kind of content shall we create?

This question does not have a universally applicable solution. However, the most effective content for your unique business objectives will be what consumers find pertinent and beneficial. Consider blog posts, articles, ebooks, infographics, microsites, films, courses, case studies, and newsletters as some forms of content.

Describe PPC.

Pay-per-click advertising is one type of online marketing. It entails paying a charge each time a target audience member clicks on an advertisement. Although PPC advertisements are most frequently used in search engine advertising, there are many more PPC ad channels that marketers may employ.