Digital ad revenue jumps 7.3% to record $225 billion in 2023: IAB report
22 Apr, 2024
Digital advertising revenue grew 7.3% to a record $225 billion in 2023, according to the Interactive Advertising Bureau’s (IAB) latest report. Retail media, video ads, and audio delivered the highest growth rates. The fourth quarter of 2023 (Q4) saw the most significant jump in spending, up 12.3% year over year (YOY). Revenue for the last […]
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Digital ad revenue jumps 7.3% to record $225 billion in 2023: IAB report
Digital advertising revenue grew 7.3% to a record $225 billion in 2023, according to the Interactive Advertising Bureau’s (IAB) latest report. Retail media, video ads, and audio delivered the highest growth rates. The fourth quarter of 2023 (Q4) saw the most significant jump in spending, up 12.3% year over year (YOY). Revenue for the last […]
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Digital ad revenue jumps 7.3% to record $225 billion in 2023: IAB report
Digital advertising revenue grew 7.3% to a record $225 billion in 2023, according to the Interactive Advertising Bureau’s (IAB) latest report. Retail media, video ads, and audio delivered the highest growth rates. The fourth quarter of 2023 (Q4) saw the most significant jump in spending, up 12.3% year over year (YOY). Revenue for the last […]
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Impact of content quality on web page indexing
Google recently released a mechanism for assessing webpage quality to determine ranking in Search Engine Page Results (SERP). The crawlers give high-quality content a competitive edge. The structure of HTML and content according to Search Engine Optimization (SEO) are fundamental for effective indexing. According to Search Engine Journal, Google’s search team engineer, Gary Illyes, quality […]
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Data-driven content connects directly to healthcare consumers
An excellent analytical strategy driven by exact data finding is key to content marketing strategy in the Healthcare sector. This approach of digital marketing services puts the healthcare consumer first, generating loyalty through transparent, clear, precise, and engaging educational content that simplifies the industry jargon. With the growing influence of online marketing, consumers are more […]
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Small businesses Increase Digital Marketing Spend
Small businesses are resorting to digital marketing and increasing their spending amid cutbacks in traditional marketing techniques. According to a report from Sandy Rowley in News Wires, small businesses strive for affordable marketing resources, and digital marketing grants opportunities to scale quickly. Small businesses are incorporating digital marketing strategies amid changing consumer behaviours who are […]
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Pinterest Highlights Value of Pin Ads to Marketers
Social Media Marketing platform Pinterest has launched a new promotional campaign about its evolving ad tools to highlight the platform’s value for marketers. The “P is for Performance” campaign demonstrates how Pinterest ads don’t just raise awareness about brands – they facilitate reach to new audiences and drive results. The platform now has up to […]
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Meta investments in AI for ad business are paying off
After 25% year-over-year (yoy) increase in earnings in 2023 due to integration of Artificial Intelligence (AI) in ad business, Mеta has madе artificial intеlligеncе (AI) its top thеmе for 2024. According to Guardian, Meta reported a strong fourth quarter overall revenue of $40.1 billion. Ad revenue, thе company’s corе businеss, was $38.7bn, comparеd with $31.25bn […]
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Digital Marketing gains prominence as Social Media population crosses 5 Billion
Ahead of Facebook’s 20th birthday on February 4, the count of active social media users has crossed the 5 billion mark, or about 62.3 percent of humanity, according to a report published by – We Are Social – a renowned social media agency. The report was based on figures compiled by the digital consultancy company […]
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Google ranks quality content on freshness and relevance
Since artificial intelligence (AI) generated content started getting prominence, a debate has been raging about whether AI-generated content is ranked better than human-written content by significant search engines like Google. The history of AI-generated content started from the 1950s when computer scientists and researchers started exploring the creation of intelligent machines that could imitate human […]
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Top digital marketing trends for 2024
Digital marketing trends are changing in 2024 to help many businesses grow rapidly. Artificial Intelligence is integrated smartly for marketing any service of the business online. At the start of 2024, marketing strategies will shift more technologically due to the incorporation of many marketing tools. An AI marketing benchmark report reveals that in 2023, more […]
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Expected SEO Trends in 2024
Thе sеarch еnginе optimization (SEO) field for digital markеting companies in thе UAE advanced in 2023 duе to thе inclusion of Artificial Intelligence (AI) strategies in Contеnt Marketing. Googlе rеspondеd with numеrous updatеs to improvе thе standard of its Search Enginе Rеsults Pagе (SERP). Thе SEO experts started to include AI into thеir overall marketing […]
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Balancing AI-assistеd content creation with quality standards
Artificial Intelligence (AI) is fast changing the Digital Marketing field and becoming part of SEO strategies in content creation for fast and result-oriented outcomes. It is changing the way marketers engage with the audience. In 2024, balancing AI-assisted content production with Google algorithms and other quality standards will remain the key to content marketing strategies […]
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Googlе Ads To Provide Extra Hеlp For Businеss Opеration Vеrification
Googlе Ads is rolling out a stеp-by-stеp guidе on how to complеtе businеss opеration vеrification. The document will provide clarification on reasons for business operations verification failure. It will also include example scenarios in which an advertiser might be chosen to undergo a business operations verification process as part of the advertiser verification program. Google’s […]
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