osteopathydubai.com - Case Study

Digital media have ushered in a new phase in the healthcare sector by enabling innovative ideas like online consultations. More number of hospitals and medical centers are turning to digital marketing mediums that help gain popularity among patients and potential clients quickly with a wider reach. From engaging patients with targeted content to getting insightful analytics, online marketing techniques can help healthcare marketers enhance the business’s online presence and achieve a unique position in the market.

Osteopathic Health Centre

Owned by professional osteopath Malcolm Gregory and fitness expert Nargis Raza, Osteopathic Health Centre have been established as a leading healthcare center in the UAE. With an impressive track record of having served His Highness Sheikh Maktoum Bin Rashid, Dr Malcolm brings in immense medical knowledge and expertise in osteopathy and physical therapy.

SEO Results

Being an established and popular medical center in the UAE, Osteopathic Health Centre needed a unique and well-planned SEO strategy to create an impactful online presence and increase traffic to their website. With a properly designed and well-executed SEO plan, we were able to get them to the top in SERPs and exponentially enhance their search visibility. Here’s a gist of what we achieved:

Keyword
2021-09-20
2022-04-24
dubai osteopathic health centre
1
1
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1
1
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1
1
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1
1
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1
1
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1
1
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1
1
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1
1
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1
1
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1
1
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1
1
osteopathy dubai price
2
1
osteopathy uae
3
1
cranial osteopathy dubai
1
1
cranial osteopathy near me
2
1
craniosacral osteopathy near me
2
1
hydrotherapy dubai
1
2
best osteopath dubai
2
6
hydrotherapy center
19
10
Anchor Text
Referring Domains Total (desc)
Referring Domains with Anchor (%)
Referring Domains Dofollow
Referring Domains Dofollow with Anchor (%)
Referring Pages Count
Referring Pages with Anchor (%)
osteopathydubai.com
12
9
4
4
20
0.42
www.osteopathydubai.com
12
9
4
4
26
0.55
https://www.osteopathydubai.com
10
7
3
3
23
0.49
osteopathic health centre
8
6
6
6
25
0.53
visit website
8
6
5
5
22
0.47
go now
5
4
0
0
6
0.13
website
5
4
5
5
22
0.47
osteopathic health centre dubai
4
3
4
4
4
0.08

Campaign Strategy

Let us now brief you about our overall digital marketing strategy for Osteopathic Health Centre.

By understanding the client’s business and properly assessing their existing website, we created a suitable optimization plan to improve traffic to their website. We developed a robust link profile by adding directory entries and guest posts with quality content.

Total number of backlinks

Considering the market value and reputation of Osteopathic Health Centre, the link profile had to be created carefully focusing on the backlink quality. Using referrals from credible and valuable sources, the domain authority was enhanced for better indexing on Google. Effective referrals with relevant anchor texts helped target specific pages of their website.

Increase in referring Domains

Referring domains
135
100%
Dofollow
95
70%
.com
107
79%
.net
7
5%
.org
2
1%
Referring pages
4,310
Referring IPs
136
Referring subnets
123

Increase in Backlinks Percentage

Referring domains
135
100%
Dofollow
95
70%
.com
107
79%
.net
7
5%
.org
2
1%
.org
2
1%
.org
2
1%
Target page
Incoming links
Linking sites
https://www.osteopathydubai.com/
373
107
https://www.osteopathydubai.com/lymphedema-management/
126
2
https://www.osteopathydubai.com/ohc-team/ambra-perraro/
5
4
https://www.osteopathydubai.com/joseph-maynard-how-to-use-a-foam-roller-video-by-7days/
3
1
https://www.osteopathydubai.com/treatments/osteopathy/
2
2
https://www.osteopathydubai.com/osteopathic-health-centre-and-dubai-football-club-extend-partnership/
2
1
https://www.osteopathydubai.com/treatments/physiotherapy/
2
2
https://www.osteopathydubai.com/treatments/antepost-natal-care/
2
1
https://www.osteopathydubai.com/treatments/sports-injury/
1
1
Conversions WhatsApp