Osteopathic Health Centre
osteopathydubai.com - Case Study
Digital media have ushered in a new phase in the healthcare sector by enabling innovative ideas like online consultations. More number of hospitals and medical centers are turning to digital marketing mediums that help gain popularity among patients and potential clients quickly with a wider reach. From engaging patients with targeted content to getting insightful analytics, online marketing techniques can help healthcare marketers enhance the business’s online presence and achieve a unique position in the market.
Osteopathic Health Centre
Owned by professional osteopath Malcolm Gregory and fitness expert Nargis Raza, Osteopathic Health Centre have been established as a leading healthcare center in the UAE. With an impressive track record of having served His Highness Sheikh Maktoum Bin Rashid, Dr Malcolm brings in immense medical knowledge and expertise in osteopathy and physical therapy.
Being an established and popular medical center in the UAE, Osteopathic Health Centre needed a unique and well-planned SEO strategy to create an impactful online presence and increase traffic to their website. With a properly designed and well-executed SEO plan, we were able to get them to the top in SERPs and exponentially enhance their search visibility. Here’s a gist of what we achieved:
Let us now brief you about our overall digital marketing strategy for Osteopathic Health Centre.
By understanding the client’s business and properly assessing their existing website, we created a suitable optimization plan to improve traffic to their website. We developed a robust link profile by adding directory entries and guest posts with quality content.
Total number of backlinks
Considering the market value and reputation of Osteopathic Health Centre, the link profile had to be created carefully focusing on the backlink quality. Using referrals from credible and valuable sources, the domain authority was enhanced for better indexing on Google. Effective referrals with relevant anchor texts helped target specific pages of their website.
Increase in referring Domains
Increase in Backlinks Percentage
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