Content Marketing Digital Marketing Services General Services Google AdWords Management PPC Advertising Search Engine Optimization SEO Website Audit Social Media Advertising Social Media Management Website Design & Development

Content Marketing

When can I start seeing the results of my content marketing campaign?

Content marketing is not a short-term solution. It is a long-term strategy, but with that being said, you are more than likely to start seeing some improvement in the amount of social shares and new leads coming in within the first 3-4 months itself.

How much content will need to create to help improve my businesses’ online visibility?

Similar to how the type of content you need to create is dependent on your business and niche, content frequency is also governed by the same parameters. If you hoping to reach out audience through Social platforms, sharing new content almost every day is a necessity. Similarly, for SEO campaigns, a new blog once a week or two, will be more than sufficient, provided you website has been well optimized in other areas.

How much does Conversions charge for content marketing?

Whether it be content marketing, PPC, or any of the other digital marketing services, we do not follow a fixed price rule and provide a quote based on individual campaign requirements. This is extremely true when it comes to content marketing as the cost is completely depend on the type of content you need and how quickly you want to get the desired results.

How can I measure the progress made through a content marketing campaign?

The best way to analyze the success of your content marketing campaign is to analyze the results against various metrics. For example, if your goal was lead generation, then the key metrics you can check-in on includes form completions and downloads, email or blog subscriptions, or AD conversion rates. Similarly, if brand awareness was the goal, the key metrics to analyze includes website traffic, page views, document views, etc.

How can my business benefit from Content Marketing?

A sound content marketing strategy can help your business build meaning relationships and earn the trust of your audience. It can also help in enhance website engagement, improve brand audiences, and convert customers into brand loyalists.

Digital Marketing Services

Is social media advertising actually worth it?

Social platforms such as Facebook, Instagram, Twitter, and LinkedIn, among others are highly effective platforms to directly reach your target audience. Whether it organic or paid advertising, your choice to improve your social presence is one of the best decisions you can take for your business.

How much do I need to spend on PPC Campaigns?

The answer to this question can vary greatly from industry to industry and business to business. Before recommending on an advertising budget, our team will work closely with you to understand the specifics on your business and thereby craft a campaign that will guarantee success.

Is SEO & Digital Marketing in General Only to Rank on Google?

This is purely based on consumer preference. Nearly 90% of customers in the UAE, prefer to use Google instead of other popular search engines such as Bing or Yahoo. Secondly, the optimization techniques that we implement on any given website is designed to help it rank up on any given search engine.

How long does it take to organically rank up?

There is no right or wrong answer to this question. Based on the age of your website, the competitive of your niche, the quality of your existing, and many more factors, it take up anywhere between 6-18 months to see any real results. If you are deciding to go with SEO, think long-term rather than short term benefits.

Does my business website need SEO?

Recent studies and surveys are showing that more and more consumers are conducting a Google search before buying a particular product or service. Most businesses, especially in Dubai have realized this aspect and are currently doing some form of online marketing. If you are hesitant to do SEO, you may fall behind your competitors.

General Services

Do you work with other agencies?

Although, we do not outsource any of our clients’ work, we are more than happy to take on work from other agencies. If you such a requirement, visit our reseller page for more details.

My website has received a penalty from Google, can you help and what are your charges?

None of our clients till date has been penalized by Google, however stories of Google penalizing websites are becoming increasingly common. With our experience and expertise in the domain, we can certainly help you recover from the penalties. Contact us to discuss your issue in detail!

What are your payment terms?

We mostly invoice on a month-by-month basis with a 30-day payment term. All payments are due within 07 days of the invoice date.

All I see is Google, what about the other search engines?

All you see is Google because all you need is Google! More than 85% of all online users across the globe use only Google for their day-to-day needs. As such, there is no point on optimizing your campaigns for other search engines such as Bing and Yandex. With that being said, in most cases, what works on Google also works on other search engines.

What sort of business do you work with?

Thanks to a team that has several decades of combined experience in Dubai, we can handle the digital marketing requirements of clients based in almost all industries.

I need immediate results, which service should I opt for?

If it’s immediate results – then the best option for you is to turn to paid advertising campaigns. By paid, we mean showcasing your ads through search engine ads (Google AdWords) and social media ads. Keep in mind, by immediate we do ask you for a timeframe of minimum 2-3 months even with Paid campaigns as it is a trial-and-error process.

How much is the cost of your services?

We do not follow a fixed cost pricing model. Depending on the specific service requirements from the clients’ end and the work required to achieve individual campaign goals, we provide customized quotes to each of our clients. As mentioned, we are transparent in the way we work, as such, we are more than happy to share with each and every aspect of our pricing model.

What All Digital Marketing Services Do Conversions Offer?

As a full-service Digital agency, we are well-equipped to cater to any of your digital marketing requirement. Our core offerings include SEO (search engine optimization), PPC Advertising (Google AdWords & Social Media Marketing), Social Media Management, Website Development, and Content Marketing. Do you have a unique requirement, feel free to get in touch with us and we’ll surely help you out!

Can you guarantee my business top three rankings?

No, guarantee is a “superficial” term when it comes to SEO and Digital Marketing. There are more than 200+ ranking factors and hence there is no absolute guarantee on how your SEO campaign will perform. Now, we are not saying it’s impossible, it’s definitely possible but is entirely dependent on your niche and the time + budget you are ready to spend for the campaign.

What all SEO technique do you use for your campaigns?

To deliver results that you seek, we adopt a wide range of SEO techniques including On-Page SEO, Technical SEO, Off-Page SEO, Content, and much more. We believe that your website is for humans first and for search engines second and tailor our deliverables accordingly.

Google AdWords Management

What About Fake Clicks, Will I Get Charged for it?

Google does have in place advanced algorithms checkups to detect illegitimate ads clicks. Only those clicks which are detected to be valid are included in your account data while the rest are removed and ignored.

How do you charge for Google AdWords Campaign Management?

We base our Google AdWords service charges based on the number of campaign and ad groups needed and also sometimes for a fixed fee per month. Our charges on the whole is purely dependent on your objectives and how you hope to them.

Do AdWords Campaign Need to be Monitored Regularly?

Yes, AdWords campaigns need to be managed and optimized on a regular basis to ensure that they get the desired results consistently. Some of the factors that needs fine tuning almost every day includes creating new ad groups and keywords, checking on campaign budgets, and ensuring your ads are not showcased for irrelevant searches.

How do you set up a Google AdWords Campaign?

It’s not easy! To set up a Google AdWords campaign you will need considerable experience on the platform. Additionally, the campaign has to be set up by taking into account factors such as your advertising objectives, the products you offers, campaign structures, conversion tracking, among several other factors.

I’ve spend money of AdWords and I never got any results, should I really try it again?

Usually such complaints arise from those parties that have spent on AdWords through in house campaigns without any prior experience or having worked with an agency that offered you a service price you just couldn’t ignore. To run a successful AdWords campaign, you will need to have a proper idea about the platform and its nuances. If not, you are just wasting money!

PPC Advertising

How should advertise online through PPC ads?

Almost all B2C businesses will benefit positively through PPC campaigns. Some examples includes car rental companies, cleaning companies, restaurants, ecommerce stores, and clinics, among others.

What are factors that determine the PPC costs?

a. Your bid amount – the amount your willing to pay for a customer to click your ad. b. Audience – this can cover both keywords and demographics. Bidding on competitive keywords usually cost more. c. Quality – ad quality score matters when it comes to PPC advertising. It is especially useful for smaller brands that wish to compete with the big guns as Google ranks the ads based on the overall quality and relevance of the ads.

Are PPC ad campaign actually worth it?

Yes, 1st page advertisements in search results account for nearly 50% of all page clicks. And this number has constantly improved over the last decade or so. Secondly, with PPC ads you can directly reach out to your customers and make an immediate positive impact on your sales numbers.

What is Pay-per-click (PPC) ad spend?

Ad spend is the budget you are going to spending on your ad network marketing campaigns. How much you should or need to spend on PPC advertising campaigns is dependent on your business and audience you are hoping to reach.

What is a Pay-per-click (PPC) ad network?

An ad network is a common terms used to address any platform that helps to showcase ads in front of users. Google Ads, Facebook, LinkedIn, are all examples of ad networks. Not only can such ad network help you connect with new audiences, but they can provide you with individual targeting options.

Search Engine Optimization

How expensive is SEO?

The cost for SEO is subjective and entirely dependent on your objective. Keywords with a higher search volume are generally competitive and as such the amount of work needed to rank for them, will be much more. Also, if your present website does not have any sites linking to it, it will take a lot of work and time to build a solid link profile. In short, when we recommend an SEO budget your niche, we do so by taking into account all the crucial factors that need to be considered.

Will Search Engine Optimization change the appearance of my website?

It completely depends on your website. If you current website already has the elements which we consider as SEO friendly, then we’ll never suggest you changes that will overhaul its outlook. With that being said, if the current website is not SEO-friendly, then yes, we’ll suggest UI/UX changes, changes to the content, etc. However you as the client will have completely authority on whether you would like to implement the changes we suggest. Also, with regard to any changes we make, we’ll do so by keeping your brand’s voice and style in mind.

Why should I choose Conversions for SEO?

Simply put, we understand how much your brands’ reputation matters along with higher search engine rankings. For any campaign we undertake, we craft a custom SEO strategy by following industry-recommended White Hat techniques. Additionally, we it comes to elements such as content or usability, we craft the same by keeping the audience in mind.

How long will it take to see better results and for how long will the SEO results last?

How long it will take is entirely dependent on your niche, the competitive of the keywords, and the amount you are willing to invest. For most cases, we suggest a time period between 6-12 months to get your preferred keywords on the 1st page of Google. As for long will the results last is also dependent on your niche, if you decide to drop SEO from your plans after achieving the desired results, you competitors can catch up and leave you behind. At Conversions, we craft our SEO strategies with a long-term perspective, contact us and let us help you with your requirements.

Do I need SEO for my Website?

SEO can help increased your businesses’ website visibility on search engines. If you decide to skip SEO from your marketing initiatives, you stand the chance to fall behind your competitors who are moving forward with their own SEO initiatives. More than 50% of all consumers (based on various studies and surveys) tend to search online when they are in need of a product or service. As such, the answer to the questions is Yes! If you are B2B or B2C business, SEO is needed!

SEO Website Audit

How can I get a quote for a website audit?

Drop us an email: [email protected] or contact us on phone: +971-4-554-7316

How long will it take to conduct a website audit?

Once again, this is something that depends on the size of the current website. In most cases, we complete website audits in the spaces of 7-10 days.

How often should I perform a website audit?

We highly recommend customers who are handling SEO by themselves to conduct an audit once in every 12 months. However, if you have trusted Conversions with your SEO campaign, then we’ll conduct a website audit every month to correct any and all issues identified at the time.

How much will cost to audit my website?

The cost here is entirely dependent on the website that needs to be audited. Usually the SEO audits we conduct will include a complete review of your website’s technical parameters as well as on-page and off-page SEO elements. We also do conduct more detailed audits upon individual customers’ requests, and these will cover elements such as competitive intelligence, link intelligence, and other on-page and off-page parameters.

Social Media Advertising

I don’t think I can handle this myself, what can I do?

The answers is simple, contact our specialists at Conversions today! We can not only help with your Social Ad campaigns but can take your business to next level in search engines, social media, and PPC.

How can I measure ROI against my Social Media marketing spent?

While it may be frustrating on the outset, tracking conversions and measuring ROI is something we recommend to our all our customers who are hoping to get started with a PPC campaign. Social Media advertising is no different in this regard. To see if your business is actually benefitting from the campaign, keep an eye on – number of followers, engagement rate per post, number of purchases/sign-ups/downloads, and the amount of website traffic.

How much should be my Social Media advertising budget?

It’s entirely up to – your marketing objectives, how much leads you can handle per day, and number of platforms you would like to target. With any new campaign, we recommend our customers to start out slow so that we’ll get a clear picture on what works and what doesn’t. Like any form of Digital Marketing, social advertising is also based on trial-and-error. Do not get disappointed if you do not see immediate results, play it out for at least 2-3 months and you’ll have a winning strategy in hand.

What’s Difference between a Social Ad and a Social Post?

Any content that you share organically on social media through your account is called a post. An AD, on the other hand, is a paid post that will be visible to audiences who are not associated with your account. If you wish to take your brand or business to more people, Social Advertising is the way to go for faster results.

Which Social Platforms should I focus on to get the best results for my business?

While the question itself is straight forward and one that most of our clients ask us, the answer is not quite simple! Every social platform has its own charm. While Facebook helps you cover a larger demographic, platforms such as Instagram and Twitter are ideal to reach out Gen Xers. Coming back to the question, your choice, if you wish to target only one or two platforms, should be based with respect to your product/service and your campaign objectives.

Social Media Management

How much is the cost for your Social Media Management Service?

It is dependent on how and what pace you want to grow your social accounts. Also, whether you want to target a single platforms or multiple ones, will also factor in heavily while we prepare a quote. For more information regarding our prices, get in touch with specialists today!

Will you also reply to comments and messages on the posts?

Prior to starting a social media management campaign, we sit down with the client to determine their preferences in responding to comments and messages. Commonly, if a question or the comment made does not demand a reply from a specialist, we’ll be more than happy to provide a reply. However, if the query is really specific such service pricing or other business-related matters, we share the necessary information with the client, so that the situation can be handled in a better manner.

How is social media advertising related to social media management?

Is it related to each other? No! However, we recommend social media advertising as it can help in driving traffic to account which inadvertently will help you fetch better results. However, it is not mandatory!

How often will you post on my social accounts?

This is dependent on how much budget you are willing to set aside to organically grow your social media accounts. Organic growth of your social accounts is directly related to how active you are in these platforms as such regular posting will do a world a good. However, in most cases posting about 2-3 times per week will be sufficient enough, provided the quality of the content being posted is worth the wait!

Website Design & Development

What about web hosting and domain?

Hosting is a necessity to get your website online. It can be termed as a rented space online where you save your website files and permit users to access the site. We can recommend you the best hosting service based on your requirements. Same is the case with domains, you are free to get it done from your end, but if you need assistance with the same, we are more than happy to help!

I want to migrate from existing website into WordPress, is it possible?

Yes, it is possible depending on your current CMS. But in most cases, it shouldn’t be a problem. Sometimes, migration can affect your search visibility, but as experts in the domain, we’ll make sure to get it done by reducing the damages as much as possible.

How much will it cost to develop my website?

We do not follow a fixed-price approach to website design and development. Each provide custom quotes by analyzing the customer requirements and tailoring a solution that provides the best possible value of money. But to give you can answer – the bigger the website, the more expensive it will be.

Will my website be mobile responsive?

Yes, all the websites that we create, whether it be a landing page or a customer WordPress website, we ensure that the final web design is mobile responsive. Responsive websites are a necessity now as more and more customers are accessing the information that they need through small screens.

How long will it take to build a website?

The timeframe needed to build a particular website is completely dependent on the requirement. If it’s a simple landing page, we can get it completed within 1-2 weeks, while a mega ecommerce store with more than 1000+ pages can take anywhere between 2-3 months.

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