How may other websites connect to me and mention me?

You may employ a number of tactics to gain mentions and connections. The three most successful—and time-efficient—are probably getting guest posts on well-known sites, networking with key figures in your field, and regularly producing and marketing material that is deserving of mentions and links.

Describe PPC.

Pay-per-click advertising is one type of online marketing. It entails paying a charge each time a target audience member clicks on an advertisement. Although PPC advertisements are most frequently used in search engine advertising, there are many more PPC ad channels that marketers may employ.