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What is PPC Advertising?

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Pay-per-click (PPC) is an online advertising model that enables advertisers to showcase their adverts on any given platform and pay the platform host whenever their advert is viewed by the customer. The purpose behind these ads is to divert the potential customer to your website or app, wherein he/she can complete an action such as purchasing a product or inquiring about a service. Search engines such as Google as popular PPC host platforms as they enable advertisers to showcase ads which are relevant to what users are seeking. Social Media platforms are another popular host platform which enables advertisers to operate ads through real-time bidding.

While you can always out bid your competitors so as to show up first against your customers’ query, smart advertisers try to optimize their ad campaigns so as to cut on the advertising budget while getting more leads and sales. To discuss your PPC advertising with our experts, send us an inquiry today!

How Your UAE Business Can Benefit from Our PPC Management Service

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For businesses that wish to grow online at a faster pace, PPC advertising is the answer. PPC marketing is like turning on a switch, when you need it, simply turn it on to rope in customers to your website. And just as it is easy to operate a switch, you can pause or turn off such campaign when you do not need them. We recommend PPC advertising for almost all sorts of B2C businesses in the UAE. Even B2B business may benefit greatly from PPC campaigns, but how much is entirely dependent on the niche. The PPC advertising services we offer here at Conversions includes both Google AdWords and Social Media Advertising.

If you decided that PPC advertising is what you need for business then keep in mind certain aspects to get the most from your investment: Set clear objectives beforehand – Decided on a budget and do not chop and change in between – Constantly monitor and review your strategy – Decided and set KPIs. Lastly, PPC is not an advertising solution meant only for big businesses, it is equally effective for smaller businesses that wish to get ahead with their game.

Our Core PPC Advertising Solutions

PPC Ad Management services designed to increase conversions and traffic to your website and help you achieve your business goals.

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Google Adwords

Backed by a highly experienced team of Google Ads experts, we can help you bring in the numbers through high performing, results-driven Google AdWords campaigns. We do not blindly promise 1st position, what we guarantee instead is enhanced visibility to your overall online presence. With any Google AdWords campaign we undertake, we strive to work alongside the client to develop a campaign strategy that will yield the best results and increased profits.

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Social Media Advertising

From earning likes to driving sales, through our Social Media Ad Management service we seek to help your business achieve all its goals and get the best return on ROI. Whether it be Facebook, Instagram, or LinkedIn, the Ad campaign algorithms are different for each platforms and to get the best results, you’ll need to individually optimize them. Our team at Conversions can do just that and so much more. To know more about our Social Media Advertising service, send us an inquiry today!

Frequently Asked Questions

What is a Pay-per-click (PPC) ad network?

An ad network is a common terms used to address any platform that helps to showcase ads in front of users. Google Ads, Facebook, LinkedIn, are all examples of ad networks. Not only can such ad network help you connect with new audiences, but they can provide you with individual targeting options.

What is Pay-per-click (PPC) ad spend?

Ad spend is the budget you are going to spending on your ad network marketing campaigns. How much you should or need to spend on PPC advertising campaigns is dependent on your business and audience you are hoping to reach.

Are PPC ad campaign actually worth it?

Yes, 1st page advertisements in search results account for nearly 50% of all page clicks. And this number has constantly improved over the last decade or so. Secondly, with PPC ads you can directly reach out to your customers and make an immediate positive impact on your sales numbers.

What are factors that determine the PPC costs?

a. Your bid amount – the amount your willing to pay for a customer to click your ad. b. Audience – this can cover both keywords and demographics. Bidding on competitive keywords usually cost more. c. Quality – ad quality score matters when it comes to PPC advertising. It is especially useful for smaller brands that wish to compete with the big guns as Google ranks the ads based on the overall quality and relevance of the ads.

How should advertise online through PPC ads?

Almost all B2C businesses will benefit positively through PPC campaigns. Some examples includes car rental companies, cleaning companies, restaurants, ecommerce stores, and clinics, among others.

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