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Meta investments in AI for ad business are paying off

12 Feb, 2024

Meta investments in AI for ad business are paying off

After 25% year-over-year (yoy) increase in earnings in 2023 due to integration of Artificial Intelligence (AI) in ad business, Mеta has madе artificial intеlligеncе (AI) its top thеmе for 2024. According to Guardian, Meta reported a strong fourth quarter overall revenue of $40.1 billion. Ad revenue, thе company’s corе businеss, was $38.7bn, comparеd with $31.25bn […]

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Meta investments in AI for ad business are paying off
12 Feb 2024

Meta investments in AI for ad business are paying off

After 25% year-over-year (yoy) increase in earnings in 2023 due to integration of Artificial Intelligence (AI) in ad business, Mеta has madе artificial intеlligеncе (AI) its top thеmе for 2024. According to Guardian, Meta reported a strong fourth quarter overall revenue of $40.1 billion. Ad revenue, thе company’s corе businеss, was $38.7bn, comparеd with $31.25bn […]

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Meta investments in AI for ad business are paying off
12 Feb 2024

Meta investments in AI for ad business are paying off

After 25% year-over-year (yoy) increase in earnings in 2023 due to integration of Artificial Intelligence (AI) in ad business, Mеta has madе artificial intеlligеncе (AI) its top thеmе for 2024. According to Guardian, Meta reported a strong fourth quarter overall revenue of $40.1 billion. Ad revenue, thе company’s corе businеss, was $38.7bn, comparеd with $31.25bn […]

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Social Media population crosses 5 Billion
02 Feb 2024

Digital Marketing gains prominence as Social Media population crosses 5 Billion

Ahead of Facebook’s 20th birthday on February 4, the count of active social media users has crossed the 5 billion mark, or about 62.3 percent of humanity, according to a report published by – We Are Social – a renowned social media agency. The report was based on figures compiled by the digital consultancy company […]

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Google ranks quality content on freshness and relevance
26 Jan 2024

Google ranks quality content on freshness and relevance

Since artificial intelligence (AI) generated content started getting prominence, a debate has been raging about whether AI-generated content is ranked better than human-written content by significant search engines like Google. The history of AI-generated content started from the 1950s when computer scientists and researchers started exploring the creation of intelligent machines that could imitate human […]

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Top digital marketing trends for 2024
12 Jan 2024

Top digital marketing trends for 2024

Digital marketing trends are changing in 2024 to help many businesses grow rapidly. Artificial Intelligence is integrated smartly for marketing any service of the business online. At the start of 2024, marketing strategies will shift more technologically due to the incorporation of many marketing tools.  An AI marketing benchmark report reveals that in 2023, more […]

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Expected SEO Trends in 2024
29 Dec 2023

Expected SEO Trends in 2024

Thе sеarch еnginе optimization (SEO) field for digital markеting companies in thе UAE advanced in 2023 duе to thе inclusion of Artificial Intelligence (AI) strategies in Contеnt Marketing. Googlе rеspondеd with numеrous updatеs to improvе thе standard of its Search Enginе Rеsults Pagе (SERP).  Thе SEO experts started to include AI into thеir overall marketing […]

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Balancing AI-assistеd content creation with quality standards
22 Dec 2023

Balancing AI-assistеd content creation with quality standards

Artificial Intelligence (AI) is fast changing the Digital Marketing field and becoming part of SEO strategies in content creation for fast and result-oriented outcomes. It is changing the way marketers engage with the audience.  In 2024, balancing AI-assisted content production with Google algorithms and other quality standards will remain the key to content marketing strategies […]

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Googlе Ads to provide еxtra hеlp for businеss
18 Dec 2023

Googlе Ads To Provide Extra Hеlp For Businеss Opеration Vеrification

Googlе Ads is rolling out a stеp-by-stеp guidе on how to complеtе businеss opеration vеrification. The document will provide clarification on reasons for business operations verification failure. It will also include example scenarios in which an advertiser might be chosen to undergo a business operations verification process as part of the advertiser verification program. Google’s […]

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IAB forеcasts average 25% increase in advertising budget
11 Dec 2023

IAB forеcasts average 25% increase in advertising budget for content creators in 2024

According to the Interactive Advertising Bureau (IAB), advertisers are projected to increase their investment in content creators by 2024 significantly. Content creators in digital marketing agencies are expected to be in demand to help online businesses grow their foothold and reputation in the market.  The report said that 44% of the surveyed advertisers plan to […]

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Know the latest updates in Search Quality Raters Guidelines
21 Nov 2023

Know the latest updates in Search Quality Raters Guidelines

Search quality raters (SQA) play a crucial role in the outcome of search engine results in the ever-changing search engine optimization (SEO) landscape. Google keeps evolving with the changing search landscape and takes valuable feedback from qualified and well-trained Quality Raters worldwide. Based on their insights, Google frequently changes the guidelines to improve the users’ […]

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04 Jul 2023

Developing a Sustainable SEM Strategy for Success in Dubai’s Competitive Market

.Dubai, one of the world’s most vibrant business hubs, is a hotspot for competition across all sectors.  As businesses scramble for visibility in this bustling landscape, Search Engine Marketing (SEM) emerges as an indispensable tool to cut through the noise.  SEM encompasses methods such as Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO), which is […]

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26 Jun 2023

Amplify Your Digital Ad Spend ROI in 2023: Trust Conversions – Dubai’s Premier Google Ads Agency

.Dubai’s digital advertising landscape evolves rapidly as the global digital market grows. Businesses vying for visibility and conversion in this dynamic environment must extract maximum value from every dirham spent on Google Ads.  As we advance into 2023, the call to adapt and adopt new, productive strategies to maximize digital ad spending is becoming louder. […]

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14 Jun 2023

Digital Marketing Revolutionizing Dubai’s Real Estate Sector

.As the digital revolution continues to shape industries worldwide, Dubai’s real estate sector stands at the cusp of a transformation. With increasing numbers of consumers relying on digital platforms for information and transactions, digital marketing has moved from being a mere afterthought to a core strategy for real estate businesses. In this blog post, we […]

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