What distinguishes PPC from SEO?

Both PPC and SEO are effective marketing strategies for boosting sales and growing visibility of websites. But they both differ from one another. While search engine optimization, or SEO, employs algorithms to assist you in finding what you’re looking for on the website. On the other hand, PPC is a form of comparatively paid advertisements that aids relevant keywords in climbing to the top of the search results page of your company. Essentially, it is an advertisement for your company or brand created to reach the desired audience.