What purpose does content serve in digital marketing?

Everything that individuals should read before making an internet purchase is content. From the first search to the time they press the button, it is essential for engaging with clients and persuading them to test the products. Without content, there are no reviews, web pages, or search results. In today’s world, where people are constantly swamped with purchase options and advertisements, a reputed content marketing agency in Dubai can help you connect with their audience on a more personal level.